The website uses black and grey tones to emphasize
masculinity, the modern aesthetic of their clothing, and the generally serious
attitude of the male shopper. The site uses un-conventional navigation
techniques to promote occasion based shopping, such as the “Suits Shop” for
formal occasions and business attire, as well as an “Inspire Me” section where
the consumer can shop the latest trends and view the collection look books.
The site appears to offer the same breadth of assortment
that can be found in the brick and mortar locations, as well as exclusive
product that can only be purchased on the website and “limited edition” product
that can only be purchased on the site or at the flagship store in London.
Topman.com features a plethora of editorial content to enrich the shoppers experience while on the site. Topman Generation is the websites digital magazine that fuses fashion, art, culture, and music to appeal to all aspects of the customers’ lifestyle. You can also see outfit pairings and click through to purchase many of the items, although not everything you see is available to buy.
The “inspire me” tab features great advertorials that compile select items from the site into a cohesive, shop-able look book. You can also read up on the latest trends in menswear and click through to shop garments that fit that trend.
The information given on garments varies but for the most part is lacking. The site is offering free shipping and gift with purchase over $100 leading up to the holidays. They do offer a size guide which is pretty comprehensive, including UK, US, and Euro sizing for all categories from shirting to accessories.
Topman.com features a plethora of editorial content to enrich the shoppers experience while on the site. Topman Generation is the websites digital magazine that fuses fashion, art, culture, and music to appeal to all aspects of the customers’ lifestyle. You can also see outfit pairings and click through to purchase many of the items, although not everything you see is available to buy.
The “inspire me” tab features great advertorials that compile select items from the site into a cohesive, shop-able look book. You can also read up on the latest trends in menswear and click through to shop garments that fit that trend.
