The main strengths of the website come from its rich,
multi-media content. The photography is high quality and the zoom capabilities
allow you to get an extremely close view of the product. The layout of the
homepage is enticing, and the slideshow effect produces a sense of urgency to
click something you see before it fades away.
The site does track recently viewed items however the memory is inconsistent, especially when using the back button on the browser. Also, the content on the site is poorly organized and the drop down menus aren’t concise or easy to navigate.
The site does allow you to filter and control the merchandise you see but could include more options. The site does suggest items while you shop but in a boring and traditional manner. A more innovative approach could include the website suggesting editorial content of outfits that the customer may like based on what they’ve been viewing.
The companies shipping policy, which requires the customer to pay import taxes and duties, could deter customers from ordering online.
The site does track recently viewed items however the memory is inconsistent, especially when using the back button on the browser. Also, the content on the site is poorly organized and the drop down menus aren’t concise or easy to navigate.
The site does allow you to filter and control the merchandise you see but could include more options. The site does suggest items while you shop but in a boring and traditional manner. A more innovative approach could include the website suggesting editorial content of outfits that the customer may like based on what they’ve been viewing.
The companies shipping policy, which requires the customer to pay import taxes and duties, could deter customers from ordering online.
