Topman.com does utilize behavioral analytics to suggest
merchandise and track browsing history. It is stated in the FAQs that the site
cannot be used unless cookies are enabled. The following statement is given on
the site regarding fraud prevention:
“In assessing your request for
goods or services, we may use your information for the purposes of the
prevention and detection of fraud. One of the purposes for which we may
disclose your address and postcode details is to check against the IMRG
Security Alert or any other Credit Reference Agency or Fraud Prevention Scheme,
which may keep a record of that information. At all times where we disclose
your information it will remain secure. If you believe your details are
incorrect you may correct those details by following the procedure set out in
our privacy policy.”
