Topman is positioned between fast fashion retailers, like Zara and H&M, and traditional private label brands like Express.
In the brick and mortar retail format, Topman is positioned as a forward yet affordable brand that is not as forward as fast fashion retailers like Zara but not as traditional as Express or Brooks Brothers.
In the E-Commerce arena Topman.com is most closely
positioned to ASOS, which is slightly less fashion forward and a little lower
priced. In this market segment Topman.com must compete with pure apparel
e-tailers like Mr. Porter as well as innovative brands like Uni Qlo who
recently launched a major e-commerce initiative.
