Topman produces the majority of their own merchandise with
some branded merchandise thrown into the mix. All purchases made on the website
are delivered from the company’s distribution centers in the UK. This could
hurt the online store in the long run as customers will become frustrated with
long ship times and having to pay import taxes and duties. The brand recently
began distributing to select Nordstrom stores throughout the United States.
Because the brand only has three brick and mortar locations the addition of
this distribution channel will increase brand awareness significantly in the US
market.
Topshop is a global brand with brick and mortar locations throughout the UK and various European countries in addition to the three stores currently operating in the US. The online store ships to a variety of countries, and as the company continues to grow and expand the supply chain must grow and expand as well. Creating distribution centers in countries with brick and mortar locations would be a good first step in optimizing supply chain efficiency.The site could also pull merchandise from the nearest brick and mortar location when an item sells out on the website.
Topshop is a global brand with brick and mortar locations throughout the UK and various European countries in addition to the three stores currently operating in the US. The online store ships to a variety of countries, and as the company continues to grow and expand the supply chain must grow and expand as well. Creating distribution centers in countries with brick and mortar locations would be a good first step in optimizing supply chain efficiency.The site could also pull merchandise from the nearest brick and mortar location when an item sells out on the website.
